Investing in a production printer used to sound crazy. There were print shops, processes for ordering, and honestly – more time to work on projects.
Nowadays, it’s impossible to consider it an excellent investment to review print proofs, change the order of the queue, pay extra for rush, and support huge print runs at a large print shop when you could bring it in house for what works out to be a fraction of the cost in the long run.
Bringing production print into your office is not only easier than you might think, but it also makes a lot of sense. Here are the five top ways it can boost marketing to buy your office a production printer.
Making your business visible requires large-scale, high volume marketing that is more cost-effective in-house with production print.
Telling your story is critical to a business, and also something that needs to grow and adapt to your organization. To not spend money reinventing your story over and over, having your method of distributing the communication makes it way cheaper.
Be sure you are communicating with your clients the way they communicate. Do they see your ads, or do you need to get to their mailbox? Consider what you read and meet customers where they are.
Images equal advertising. There’s no way around it. Bold, high-quality images throughout your advertising and marketing plans mean that people see you and your story in the most memorable way, and production print can help get those images out there.
How else to sell your brand other than storytelling, images, and high volume production? That solidifies any good marketing plan. Time to move on it!